Automated Bidding Strategies
Bidding for pay-per-click can sometimes get out of hand. Some of our client’s experience clicks that can cost as high as $100 per click. But even if your clicks are only $5 per click you never want to pay more than you have to.
Setting your bid at a static level may be causing you to pay more for a click than you have to. Since the cost of a click is determined at the time of the auction (when someone performs a search) the cost of a click goes up and down all day long.
Using automated bidding strategies, the raises when it’s too low but it also lowers it when it’s too high. These automated strategies can help increase your number of clicks while lowering your average cost per click.
To begin the requirements discovery phase of your new automated bidding strategies, schedule a free 30-minute initial consultation today.