Blog

Your Forever Reputation

Every interaction you have with a customer and their version of it is now being stored across the internet. It has now become so cost effective to store large amounts of data that it actually cost less to just store everything than to take the time to sort through...
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Local Search Marketing

The most important part of search engine optimization or pay-per-click (PPC) marketing is performing a thorough and complete keyword research. After all, if we don’t know for sure, we can spend hundreds of thousands of dollars building websites, landing pages and PPC ads all targeting the wrong keywords and...
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The Consumer Impact

In an earlier post we defined consumer behavior as the processes or behaviors involved when someone selects, purchases, uses or disposes of products and services to satisfy needs or desires.  Now we are going to break this process down a little further. The first thing to describe is the...
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Anyone Seen My Funnel?

The stages that a consumer goes through to make a purchase decision is different for each consumer and each product. Some consumers perceive a need or want, take the path of least resistance (first option available) and then execute the purchase. Others will go through steps to reach a...
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SEO and Usability

As mobile phones and tablets have grown in usage this creates many different screen sizes and technologies that must be considered. Now a website that is mobile and tablet friendly may rank higher on search engines for users on those devices as compared to the same SEO results on...
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Reading The Analytics

Once you get your search engine optimization (SEO) up and running its time to turn to the analytics. The analytics give us the data that tells us how our customers are interacting with the website. Are they staying a while, visiting multiple pages and performing research? At first thought...
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Poisonous Backlinks

Google uses the number and quality of links across the internet that link to your site when they rank your site on the search engine. The more high-quality links you have the higher your rankings on search engines. These links are called backlinks in the industry and they can...
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On Page SEO

There are many different types of search engine optimization (SEO). One of these is known as on-page SEO. This means that you are using techniques “on the webpage” to ensure that you are telling Google, Bing and other websites what your site and this page is about. Using the...
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