Consumer Needs

For the most part in this blog we break down consumer needs into two different categories, desires and needs. Either the consumer buys our product or service as a need (the ac quit) or a desire (higher efficiency ac to save money). While this is an excellent guide in...
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Culture Vs. Strategy

While running and managing your business it is human nature to think about, focus on and develop strategies for running and growing your business. These strategies may include things like a discount to attract new customers or a new policy that states how an employee should handle a situation...
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Who Is My Customer?

When we operate a business it’s natural for us to focus on our side of the transaction. This means staying focused on the internal aspects of our company. Items such as inventory, employee stuff, product or service delivery and more. Many times, we see each customer the same, just...
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That Means WAR!

As search engine results have become the new highly effective advertising medium for businesses a search engine optimization (SEO) war has grown to immense proportions. This war includes the battle for the search engine results page (SERP) but also the battle for customers for companies that provide SEO services....
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The SEO Big Three

Ever since Google first became an internet search engine people have been trying to get their website to rank higher in the search results. Early spammers would try to stuff hundreds of key words into a website or create hundreds of fake links to try to trick the algorithm...
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