Culture Vs. Strategy

While running and managing your business it is human nature to think about, focus on and develop strategies for running and growing your business. These strategies may include things like a discount to attract new customers or a new policy that states how an employee should handle a situation...
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That Guy Scares Me!

When making a purchase decision every consumer has one or more perceived risks. This means the consumer believes there may be negative consequences if they choose the wrong product or service. The risk perception is greater if the product or service costs more money. There are generally five different...
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Getting The SSL

If you are asking the question what an SSL is after reading this articles title, then keep reading because it’s very important. Hosted websites come is basically two flavors, secure and not secure. You can tell which one it is by the uniform resource locator (URL) in the web...
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Your Forever Reputation

Every interaction you have with a customer and their version of it is now being stored across the internet. It has now become so cost effective to store large amounts of data that it actually cost less to just store everything than to take the time to sort through...
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