SEO Terminology

Throughout your endeavors to improve your website’s search engine optimization and page rank, you will most likely come across any number of words and/or phrases that seem foreign to you. Through our SEO Glossary, we’re hoping to answer all your SEO-related questions. From the very basic, What does SEO...
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Consumer Needs

For the most part in this blog we break down consumer needs into two different categories, desires and needs. Either the consumer buys our product or service as a need (the ac quit) or a desire (higher efficiency ac to save money). While this is an excellent guide in...
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Culture Vs. Strategy

While running and managing your business it is human nature to think about, focus on and develop strategies for running and growing your business. These strategies may include things like a discount to attract new customers or a new policy that states how an employee should handle a situation...
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Why You Need An SEO Strategy

In today’s internet landscape, it is absolutely essential that all businesses, large and small, incorporate Search Engine Optimization (SEO) into their marketing strategy. We briefly touched on the importance of SEO in services pages, but want to take the opportunity to explain exactly why you need an SEO strategy,...
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