Consumer Needs

For the most part in this blog we break down consumer needs into two different categories, desires and needs. Either the consumer buys our product or service as a need (the ac quit) or a desire (higher efficiency ac to save money). While this is an excellent guide in...
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Culture Vs. Strategy

While running and managing your business it is human nature to think about, focus on and develop strategies for running and growing your business. These strategies may include things like a discount to attract new customers or a new policy that states how an employee should handle a situation...
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Who Is My Customer?

When we operate a business it’s natural for us to focus on our side of the transaction. This means staying focused on the internal aspects of our company. Items such as inventory, employee stuff, product or service delivery and more. Many times, we see each customer the same, just...
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