Copy writing is an art form that takes the written word and blends it masterfully into exceptional readability and highly functioning search engine optimization.
There is a fine line between writing great content that is both highly informative and engaging that will also rank well on search engines.
Copywriters have to research and thoroughly understand their topic at hand and then artfully write hundreds to thousands of words many times about the same subject over and over. It takes great skill, grit and personal discipline to keep writing several hours of every day. At first the job sounds like a great one, but it quickly can become repetitive and tedious if its not your life’s calling.
Great copywriters are in high demand as content is what drives the world wide web.