The display advertising network includes millions of websites that display small box, banner, and text ads on their sites. These digital ads are typically shown on the right, top, or bottom of a web page and they are even sometimes woven into the text. Leveraging the display network can be a key part of your digital advertising strategy and Oak Marketing is here to help.
Display network ads are a type of PPC advertisement, since you are usually charged each time someone clicks the ad and is directed to your site. There are additional pricing structures, such as cost per impression (CPM), and we can help you understand all the options available to you.
This method of advertising is more passive than search engine marketing, since these ads are shown on non-search engine pages and viewers see them while performing other internet-based activities. Display network advertising works very well for top of funnel awareness as well as re-marketing to previous visitors to your website. The display network allows us to create custom ads in an effort to move potential customers through the sales funnel.
Oak Marketing employs industry-leading display marketing strategists to help you make the most of this digital marketing tactic. We will work with you to refine your budget, select a provider, and analyze the results of your efforts.
To begin the requirements discovery phase for your display network campaign, schedule a free 30-minute initial consultation with one of our display network specialists today.