Benefits of Using Pay Per Click Advertising
PPC is short for pay-per-click. It’s a type of online advertising where an advertiser pays a search engine or social media platform for every click on their ad. PPC advertising offers one of the quickest, most cost effective ways to generate leads and boost sales. If you aren’t using PPC advertising as part of your overall marketing strategy yet, you’re losing out. Let’s dive into the benefits of using pay per click advertising.
5 Powerful Advantages of PPC Advertising
- Extremely Targetable
With PPC advertising, you control who sees your ad. Simply specify when your ad pops up based on a user’s location, age, gender, or recent browsing history. Additionally, you pay to associate keywords with your ad. This ensures your advertisement shows up at the exact time an individual is looking for what you sell.
- Proven ROI
Google claims that businesses using their AdWords program generate an average 200% return on investment (ROI). So for every $1 spent a company gets $2 back in revenue. Whilst this means some advertisers are making significantly more and others considerably less, a hefty ROI is achievable.
3. Fast Results
Many online SEO marketing strategies involve sustained investment over months or even years to achieve noticeable results. PPC advertising generates measurable traffic and revenue from day one.
4. Controllable Spend
Another compelling benefit of PPC advertising is that you set the budget and control the advertising spend. You can even set a limit for the maximum cost per click that you are willing to pay for an ad.
5. Increased Brand Exposure
With PPC advertising your brand gets seen just as a potential customer is actively searching for what you offer. So, even if they don’t click on your ad, you are developing brand awareness.
Contact Oak Marketing Today
A lot goes into building a dynamic pay per click advertising campaign. From selecting the right keywords to optimizing landing pages, a successful campaign requires expertise to develop. At Oak Marketing, our skilled marketers will help you build a pay per click campaign that’s within your budget and delivers the results you’re looking for. Call us today to discuss your goals.