The price you pay for a click is determined by your bid amount and your quality. Effectively your bid is multiplied by your quality score. Several different factors go into determining what your quality score is. One is your ad copy. Is the ad copy relevant, does it mention features and benefits and does it have a strong call to action?
Next is your landing page. Is the webpage that you take the web searcher to optimized for the keyword and user conversion? Does the page load fast? Is it user friendly and does it convert visitors though a call to action, web form fill or phone call? Google tracks some if not all of these to determine what your quality score is.
The higher your quality score the less the click costs you. With today’s rapidly rising costs per click you must maximize your quality score.
To begin the requirements discovery phase of maximizing your quality score, schedule a free 30-minute initial consultation today.