Search Engine Optimization

Search Engine Optimization

Search engine optimization is the process of designing, building, adding content to, and maintaining your website in a way that makes it match the intent of people searching for products and services on the internet. When search engines like Google, Yahoo, and Bing determine that your content closely matches what users are searching for, and they feel that you are an authoritative source, your website/page will rank higher within their search results. The higher your page ranks, the more likely you are to have potential customers click through to your site.

Search engine optimization is an ever-evolving process which has become incredibly complex over the past few years. Currently, SEO best practices include tactics such as optimizing page load speed, ensuring your site is mobile-friendly and highly-responsive, your content uses a conversational tone, your image files are properly named, and you leverage long-tail keywords, just to name a few. The vast majority of large and small organizations hire expert SEO marketing companies to perform search engine and website optimization services.

Oak Marketing has several years of experience in search engine optimization and we aim to be the best local SEO company in the West Georgia area. As one of the top SEO companies in the greater-Atlanta region, we are dedicated to providing our customers with first-rate SEO services and are focused on helping your pages rank higher in search results.

The current search engine optimization landscape is rapidly changing, and every website is in a race to either gain or lose search ranking. True foundational search engine optimization always utilizes “white hat” SEO techniques to grow your web presence organically. Oak Marketing always uses white hat techniques, because we believe in honest SEO practices and we never want our clients to be penalized by search engines for breaking their quality guidelines. Sites that engage in “black hat” SEO techniques will often see their pages buried in search results or removed from them altogether. When you choose to work with us, you can rest assured that we use honest, ethical SEO practices that will drive traffic to your site the right way, organically. 

To begin the requirements discovery phase of your search engine optimization program, contact us to schedule a free 30-minute consultation with an SEO consultant today.