As mobile phones and tablets have grown in usage this creates many different screen sizes and technologies that must be considered. Now a website that is mobile and tablet friendly may rank higher on search engines for users on those devices as compared to the same SEO results on the desktop in which that website might rank lower. As Google and the other search engines spend millions of dollars in the browser war they try to give the user the best experience through the entire search and subsequent result pages.
In light of this your website needs to be more user adaptable across a wide spectrum of possibilities. Using a design that adapts to all screen sizes it of the upmost importance. You can check to see if your site is responsive by performing an internet search for “mobile friendly website test”. There are several options that will allow you to enter your website address (URL) and it will perform a test to see how responsive your website is and recommended changes to increase site responsiveness.
Another consideration are popups and advertisements. While these may not seem that intrusive on a desktop, they may be quite troublesome on mobile devices. In some cases, these popups or advertisements can totally block all menu or link items which causes the user to close the search browser all together that start over. This is very annoying for mobile internet searchers and it occurs more than you would think.
Making sure your website loads fast enough is also a major factor in mobile usability. A website that is only a little sluggish on a desktop load may take several minutes to load on a mobile device. Especially if the device is not connected to high speed service and is delivering content over a slower standard cellular connection.
Taking some time to make sure your website has high usability over several types and sizes of mobile devices can return large dividends. Especially now that mobile devices are estimated to make up approximately 50+% of the search traffic.