StoryBrand messaging helps healthcare businesses simplify their brand messaging. We do this by taking a story-driven approach to communication. In a story-driven approach, the customer is at the center of everything. It involves shifting messaging away from stating services offered to how your practice can solve patient’s problems. That message is then defined into one clear and also consistent message. This message becomes the primary talking point to be utilized across all marketing platforms. By clarifying your message in a patient-centric way and also creating a marketing plan around that message, you will be able to exponentially grow your business.
What You Can Expect From Oak Health Marketing
Oak Health Marketing has a proven framework that results in building a consistent, and also clear, client-centric brand message. This message is based on your practice values and also your services. When you work with us, you can expect:
- Help in Clarifying Your Message: We will identify the services your medical practice offers and break these offerings down to the simplest terms possible. We will then help you answer the core question that every potential patient coming to your practice will be asking, ‘What problem in my life will your service help me solve?’
- Development of a BrandScript for Your Practice: We will craft a brand message that your customers can resonate with and trust. This is a brand script that shifts the message focus from your practice qualifications and services to your customer’s needs.
- Translation of Your New StoryBrand Message Into Marketing Materials: With your StoryBrand message defined, we will use our marketing expertise to create effective and also impactful marketing content. This content will speak directly to your customer’s needs.
Want Help in Defining A Crystal Clear Message?
Oak Health Marketing can help refine your practice messaging. Let us help you ensure your medical services reflect your customer’s needs. Contact us today for a free 30-minute consultation on how we can help you define a clear message for your brand.