What is SEO and Why It’s Important for Your Business
All businesses large and small must understand the importance of SEO and how it can positively impact their bottom line.
What is SEO
Simply put, Search Engine Optimization, or SEO, is a set of tactics that help businesses obtain higher rankings in search engine results. These tactics can include increasing your use of specific keywords, changing your website’s structure or even reformatting certain pages.
Importance of SEO for Large and Small Businesses
All businesses that have a web presence should be concerned with SEO. When you employ strong SEO tactics, you can experience these benefits:
- Increased visits to your site – When users search for a specific business or service, they are more likely to click the links to the first 5 businesses shown on page 1 of search engine results. The closer you can get your site to that #1 spot, the better.
- Trust Factor – Users also trust sites that are ranked higher by Google. If your website is on page 1 of Google’s search results, users are more likely to trust the quality of the goods or services you offer.
- Better user experience – By engaging in SEO, you’ll also go through the process of ensuring your visitors have a good user experience when they visit your website, also viewed favorably by Google. When a consumer has a pleasant experience on your site, they’ll be more likely to convert to a sale than a visitor who has a frustrating experience.
- Local SEO – If you market your goods or services to a particular audience within a geographic area, it’s worth your time to employ local SEO tactics to ensure your website appears in those user’s search results.
When you trust All Contractor Marketing with all your SEO needs, you can rest assured that we have the knowledge, talent and experience we need to optimize your website and improve your search engine ranking. Contact us today to learn more.