What is SEM?

Have you Heard of SEM?

Today, accessing the Internet is easy, and, with a smartphone, you can do it almost anywhere. In turn, the number of consumers going online to research and shop for products and services has increased. In fact, 82 percent of smartphone users actively search for businesses near them. Internet marketing is now essential for national and local businesses to grow. And one of the most critical digital marketing strategies is SEM. Below we define SEM and discuss why it is vital for your business.

What is SEM?

SEM stands for Search Engine Marketing and is any paid digital advertising that appears on a search engine results page.  SEM includes pay-per-click (PPC) advertising.  PPC is where an advertiser pays a search engine to have their ad appear when Internet users search for specific keywords. This could be anything from someone looking for ‘dentists near me’ to ‘dance schools in Georgia’. If a PPC ad specification matches the user’s profile and search terms, then the business’s ad will pop up.  If the user decides to click on the ad, only then does the advertiser pay the search engine.  Hence you have the name ‘pay-per-click.’  

Reasons SEM is Important

Online marketing includes both paid (advertising) and unpaid (content) strategies aimed at increasing a brand’s presence online. Paid and unpaid strategies complement each other.  However, there are specific reasons why SEM is essential and should be part of an online marketing strategy.

  1. Generates Immediate Results

One of the key reasons SEM is important is that it generates immediate results.  As soon as you create your ad, it can go live, and you can start seeing results. This can take as little as one business day. In contrast, unpaid strategies, like blog pages, take longer to generate web traffic.  Sometimes as long as six months. 

  1. Great for Local Marketing

Search Engine Marketing marketing lets you narrowly define your demographic audience. You can reach a specific set of potential customers based on location, age, gender, household income, and parental status.  This makes SEM great for local marketing. 

  1. Effective for Even Small to Medium-Sized Budgets

Advertising on search engines doesn’t require a large budget as there is no minimum spend amount. Additionally, for every $1 spent on Google Adwords, businesses earn an average of $2 in revenue (https://valveandmeter.com/pay-per-click-statistics/).  Of course, to achieve these results, you need to choose the right keywords and have dynamic ad copy. However, with the right search engine marketing campaign, you can achieve your results with a tight budget.

Begin Your Search Engine Marketing Campaign Today

If you think an SEM campaign would benefit your business, then contact Oak Marketing today.  Oak Marketing is a West Georgia marketing firm that can help you create a dynamic SEM campaign that achieves your goals and keeps to your budget. Schedule a 30-minute, free consultation with one of our first-rate team members today. Contact us today.