Remarketing and retargeting can be very beneficial marketing tactics to move potential and current customers through the sales funnel. Through this process, we actively use data about your visitors to display ads to them when they visit other websites, applications, and/or social media sites.
For example, a potential customer accesses your site, looking to purchase wool socks. They don’t make a purchase for one reason or another. Through web analytics, we are able to capture that user’s data and show them targeted ads when they visit sites like Facebook, Gmail, etc. Through remarketing, we can remind them that they were thinking of purchasing nice, warm wool socks from your company.
Since we have effectively engaged that visitor a second (or third) time with another ad, we have essentially re-marketed to them. You are probably very familiar with this practice and have most likely noticed that thing’s you’ve searched for on the internet have magically become advertisements when you visit other sites. This is remarketing.
Although this might seem like a bit of grey area when it comes to personal privacy, the users we collect data on have permitted cookies and other methods of capturing data to be collected from them on their internet browsers and mobile/tablet applications. They have the ability to opt-out at any time.
When you work with a remarketing agency like Oak Marketing, we can help you create and implement a remarketing strategy that works for you. We are a digital agency that is focused on customer support from designing the initial marketing strategy through to implementation and following up with thorough data analysis. This is a highly-effective marketing method and it can improve your conversion rates by as much as 50%.
To begin the requirements discovery phase of setting up a remarketing strategy for your business, schedule a free 30-minute consultation with one of our remarketing specialists today.